Marketing Analytics Case Study
Introduction
Introduction to the Marketing Analytics Case Study Course
The Game of Marketing Analytics
Sneak Peak of the Case Study
Why Marketing Data Can Be Nebulous
Case Study Introduction
Marketing ROI Case Study
Download the ROI Data
Introduction to the Data Sources
A Longform Discussion on Data Quality Issues
Data Scaffolding
Creating the Data Model
“IF THEN” Statements
Creating the “IF THEN” Statements
Creating the Line Graph
Adding a Second Axis to the Line Graph
Building the KPI Cards
Creating the Dashboard
LinkedIn Challenge
ROI Calculated Field Formula
Former LinkedIn Data Scientist Explains Attribution
Updated Data Source with Attribution
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Why Marketing Data Can Be Nebulous
Marketing Analytics Case Study
Why Marketing Data Can Be Nebulous
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