Marketing Analytics Case Study Course
Uncover Insights In Marketing Data
Key Concepts Covered in this Course
In this course you’ll get access to marketing data. You’ll walk through analyzing the data, uncovering insights, and building out dashboards for your personal portfolio.
John David Ariansen, MBA
Practicing Professor & Analytics Consultant
I really enjoyed this course and how John David walked through how an analyst should look at sales detail with a detective’s eye.
In this course you will learn the basics of marketing analytics. This includes the business acumen (how the business works) and how to identify the main KPIs. You’ll also be leveraging Tableau Public as the data visualization tool to help you uncover insights hidden in the dimensions of each KPI.
Through this course you’ll receive an overview of the fundamentals of Tableau. You’ll be creating visualizations and combining them into interactive dashboards. These dashboards are the infrastructure that decision makers in a business can use to uncover insights and make better, data-informed decisions.
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